Curated by Julia Liang // Photography by Julia Liang // Styling by Julia Liang

2024

Curated by Julia Liang // Photography by Julia Liang // Styling by Julia Liang

2024

NOT!CED’ aims to redefine traditional retail by blending high-end fashion, streetwear, art, and community into a cohesive experience. With a monochromatic chrome aesthetic, themed ‘Silver Linings,’ NOT!CED curates collections from established and emerging designers, crafting narratives of style and self-expression.

The online store will serve as a dynamic platform for often-overlooked voices in fashion, turning the boutique into a canvas for rotating exhibits that explore individuality, identity, and artistic evolution. Here, fashion brands will have the opportunity to tell their unique stories, brought to life through NOT!CED’s visionary lens.

Through immersive content, striking visuals, and strategic influencer collaborations, NOT!CED will establish itself as a trendsetter within the digital landscape, reshaping the digital landscape and revolutionising how consumers experience fashion.

Photography by Julia Liang // Styling by Julia Liang

2023

Curated by Julia Liang // Photography by Julia Liang // Styling by Julia Liang

2024

Curated by Julia Liang // Photography by Julia Liang // Styling by Julia Liang

2024

Curated by Julia Liang // Photography by Julia Liang // Styling by Julia Liang

2024

Curated by Julia Liang // Photography by Julia Liang // Styling by Julia Liang

2024

Curated by Julia Liang // Photography by Julia Liang // Styling by Julia Liang

2024

Curated by Julia Liang // Photography by Julia Liang // Styling by Julia Liang

2024

"Metamorphosis" by Miane Martiros redefines the world of fashion design with its innovative and captivating approach. This project is a profound celebration of transformation, delving into the concept of metamorphosis through an exquisite collection of dresses that skillfully manipulate silhouettes to accentuate the natural curvature of the female form.

At its heart, "Metamorphosis" is an empowering journey of self-transformation for women who don these designs. Miane Martiros masterfully weaves together the realms of fashion, art, and the inherent beauty of the female body to achieve this effect.

One of the most striking attributes of this collection is its adept use of warm, dark warm, and cool colors, meticulously chosen to evoke sensations of warmth, comfort, and sensuality. Simultaneously, these hues add depth and an air of mystique. These colors are not merely complimentary but serve to strengthen the profound connection between the wearer and the clothing, emphasizing the transformative experience that these dresses represent.

The designs within "Metamorphosis" are a testament to Miane Martiros' artistic prowess and his deep understanding of the female physique. Each dress is a unique piece of art, celebrating the female form in all its glory. The playful silhouettes and intricate details amplify and honor natural curves, offering women the opportunity to embrace their bodies with confidence and style.

In summary, "Metamorphosis" by Miane Martiros transcends conventional fashion boundaries. Through its playful silhouettes, the skillful blend of warm and dark warm & cool colour palettes, and its celebration of the female body, this collection elevates the art of fashion. It invites women to embark on their personal transformational journey through the garments they wear. "Metamorphosis" is a fusion of creativity, sensuality, and empowerment, reflecting Miane Martiros' exceptional talent as a designer.

Designed by Miane Martiros // Photography by Julia Liang

2023

Photographed by Julia Liang // Styling by Julia Liang

2023

Photography by Julia Liang // Styling by Julia Liang

2023

Designed by Miane Martiros // Photography by Julia Liang

2023

"Beauty is a Crime" is a groundbreaking campaign project designed to revolutionize the world of makeup. This campaign is all about breaking free from the restrictive norms of the beauty industry and celebrating makeup as a versatile tool for self-expression. It focuses on providing versatile, unisex makeup products that empower everyone, regardless of their level of expertise, to embrace the art of makeup. The heart of this campaign lies in the striking and unconventional photographs featuring smeared eyeshadow in vibrant colours, challenging conventional beauty standards and promoting the idea that beauty knows no bounds.

"Beauty is a Crime" is born from a vision that beauty should not be defined by rigid rules, gender boundaries, or expert skills. It's a call to liberate ourselves from the pressure to conform to beauty ideals and instead embrace makeup as a form of self-expression.

The campaign's distinctive visual identity is characterized by photographs featuring smeared eyeshadow in bright and unconventional colors. This visual style challenges the precision and restraint often associated with makeup, opting for bold and vivid expressions instead. The smudged eyeshadow represents a rebellion against conventional beauty standards and a declaration of artistic freedom.

"Beauty is a Crime" is not just a makeup campaign; it's a movement. It's a call to break free from the shackles of conventional beauty standards and embrace the limitless possibilities of self-expression. Through versatile, unisex makeup products and striking smeared eyeshadow visuals, this campaign encourages individuals to become their own makeup artists, to experiment boldly, and to celebrate the unique beauty that lies within each of us. In a world that often dictates how we should look, "Beauty is a Crime" reminds us that true beauty is about being unapologetically ourselves.

Photographed by Julia Liang // Styled by Julia Liang // Make-Up by Julia Liang

2022

Photographed by Julia Liang // Styling by Julia Liang

2022

Defining Luxury" is an avant-garde photography project that challenges conventional notions of luxury by infusing it with vibrant, bold graffiti paint and striking colors. This project offers a fresh perspective on what luxury can mean in a contemporary world that values individuality, self-expression, and the collision of diverse artistic influences.

At its core, "Defining Luxury" is a reimagining of luxury as a concept. It draws inspiration from the street art and graffiti culture, which are often seen as a raw and unfiltered form of artistic expression. By juxtaposing graffiti with luxury, the project explores the idea that true luxury is not just about opulence but also about embracing the unconventional, the vibrant, and the unexpected.

"Defining Luxury" also prompts viewers to consider luxury as something beyond material wealth. By bringing together the worlds of street art and luxury, "Defining Luxury" creates a captivating contrast. It invites us to question preconceived notions and challenges us to see beauty where we might not expect it. This clash of worlds is a testament to the project's message: that luxury is ever-evolving and can be found in the most surprising of intersections.

"Defining Luxury" is a visual journey that prompts us to rethink our understanding of luxury. It encourages us to break free from traditional constraints and embrace the vibrancy of street art, the boldness of graffiti, and the richness of diverse and unexpected colors as symbols of luxury. In a world where individuality and self-expression are increasingly valued, this project challenges us to redefine luxury as something that is not just about wealth and opulence but also about the audacious, the creative, and the vibrant aspects of life.

Photography by Julia Liang // Styling by Julia Liang

2022

Photographed by Julia Liang // Styling by Julia Liang

2022

L'Évasion, meaning "escape" in French, is a captivating artistic endeavor that fuses the realms of fashion, architecture, and emotion. This project, titled "Material Study for Escapist Architecture," presents a statement piece in the form of a pure white pullover zip-up hoodie. Designed to transcend the boundaries between clothing and art, this hoodie is meticulously crafted from a harmonious blend of soft fleece, delicate ribbons, and ethereal organza materials.

The concept behind L'Évasion is to explore the symbiotic relationship between architectural design and the human desire for escapism. The hoodie serves as both a wearable garment and a canvas for artistic expression. It draws inspiration from the tranquil and rejuvenating spaces that architecture can create, offering a retreat from the chaos of everyday life. Each element of the design aims to evoke a sense of serenity, freedom, and imagination.

The choice of materials is integral to the project's essence. Soft fleece provides comfort, resembling the cozy warmth of a safe haven. Delicate ribbons symbolize the interplay of structural elements in architecture, weaving together a visual narrative of interconnected spaces. The translucent organza overlays emulate the play of light and shadow, inviting wearers to experience a dynamic interplay between solidity and transience.

Photographed by Julia Liang // Styling by Julia Liang

2022

"Dream with Denim" is a captivating fashion endeavor that transcends the ordinary by transforming denim into a work of art. At its core is a mesmerizing statement piece, an exquisite creation born from the deconstruction and reconstruction of a denim jacket. This unique garment embodies the ethereal and serene essence of sirens, with the up-cycled denim top gracefully draping and enveloping the body, reminiscent of a siren's wings wrapping around the wearer's silhouette.

"Dream with Denim" is an exploration of the boundless creativity that denim can inspire. Drawing inspiration from the mythical sirens of ancient lore, this project marries the enduring allure of denim with the mystique of these mythical beings. It seeks to convey the transformative power of fashion, where a commonplace material like denim can become a vehicle for dreams and elegance.

Denim, with its rich history and versatility, serves as the perfect canvas for this project. It symbolizes both ruggedness and refinement. The use of denim pays homage to the enduring appeal of this material while pushing the boundaries of its possibilities.

The deconstructed and reconstructed denim piece featured in "Dream with Denim by Burberry" goes beyond the confines of traditional fashion. It blurs the lines between fashion and art, presenting denim as a medium for storytelling, myth, and transformation. This statement piece is more than just clothing; it's an embodiment of dreams, a testament to the creative potential of fashion.

"Dream with Denim by Burberry" is a celebration of fashion as a form of artistic expression. Through the deconstruction and reconstruction of a denim jacket, it elevates denim into a realm of mystique and beauty. In this project, denim transcends its ordinary role and becomes a conduit for dreams, reimagining, and the timeless enchantment of denim fashion.

Photographed by Julia Liang // Styling by Julia Liang

2022